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We use Redken color line in our salon to deliver a beautiful color and preserve integrity of our
client’s hair. Redken and Pureology Haircare products will maximize your color retention and keep
your hair in optimal condition.

Chromatics Prismatic Permanent Hair color. This revolutionary hair color leaves your hair 2X
more fortified than without, so your hair looks shinier and healthier after just one salon visit. The
technology behind Chromatics is a result of breakthrough research from the Redken labs: ODS² (Oil
Delivery System) + Protein Extract Technology gives Chromatics the unique ability to fortify hair and
deliver color pigments at the same time.

Traditional permanent hair color uses dye molecules that interact with your hair’s natural pigment to
create a final hair color. Permanent color won’t rinse or wash out. Because permanent hair color
formulations actually enter the hair shaft, it is important to use a conditioning color system such as
Redken Color Fusion and Cover Fusion.

Demi-permanent hair color, such as Redken’s Shades EQ, can enrich natural color, refresh faded
hair color or tone highlighted hair. Demi-permanent hair color will not lighten hair. It adds exceptional
color, shine and condition to natural or color-treated hair without altering the natural pigment.

Lightening (also called bleaching or decolorizing) is the process of lightening the hair. It can be
used to create just a few highlights, lighten selected sections of the hair, or be applied to the whole
head. Whether you want to illuminate just a few strands, or go from brunette to blonde, lightening
requires expertise and the right products, such as Redken’s collection of superior conditioning


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